Affiliation 01 / 03
Industry · Export trade body
Federation of Indian Export Organisations
India's apex export promotion body. Affiliation supports brands extending their work into international trade and export-grade compliance.
Strategy, operations, and growth
— for fashion.
The advisory firm of the fashion industry.
In partnership with
Our work
We work where the
fashion business actually runs.
From the supply floor to the growth boardroom. Strategy, operations, and growth — across six areas, brought together as one firm.
Plate 01At the line
About the firm
Apex Fashion Lab is an advisory firm built and run by operators. Our team has scaled brands, run factory floors, onboarded marketplaces, and rebuilt supply chains under deadline.
We do not advise.
We work.
We have built the businesses we now help others scale — and broken a few along the way. The lessons are baked into how we engage. The result is work that ships, on time, on plan, on margin.
Founders and brands come to us when the next phase has to land. The work is partnership. The team is left better off than we found them.
Track record
Three cohorts.
Forty-eight founders.
Thirty-six brands launched.
What we have shipped through our cohort programmes — one productised entry into the firm's method.
Full track recordCohort timeline
01
Cohort 1Completed
02
Cohort 2Completed
03
Cohort 3Completed
04
Cohort 4Applications open
10 seats · focused intake
Figure 01
Cohort outcomes, cohorts 1–3
Forty-eight founders across three cohorts. Thirty-six brands in market, five still in active build.
Figure 02
Brand revenue, first three months
Average revenue multiplier across cohort brands, M1 to M3.
Figure 03
Operational depth
₹4.3 Cr+
Combined revenue
Across the brands launched
50+
Manufacturing partners
Vetted, contracted
89%
Programme completion
Across completed cohorts
Trained at · worked with
Engagements
Outcomes, in their own words.
Selected engagements. The stats sit beside the founders who lived through them.
Case 01 · Featured
Womenswear D2C, ₹5Cr ARR
3.2x revenue in 9 months while expanding margin
A founder-led womenswear brand stuck at ₹5Cr ARR rebuilt its supply chain, onboarded onto Myntra and Nykaa, and turned on disciplined performance marketing. Revenue tripled inside…
3.2x in 9 months
Revenue
+8 percentage points
Contribution margin
D2C + 2 marketplaces
Channels live
Case 02 · Statsustainable
–30% vs contract
Cost per unit
Sustainable apparel, mid-market
In-house production line at 70% of contract-cost benchmark
Read engagementCase 03 · Typemenswear
Menswear, first-time brand
Concept to live brand on Myntra and D2C in 16 weeks
A first-time founder with a clear brand thesis and no production background. We took the brand from idea to live across D2C and Myntra in 16 weeks — built supply, ran QA, onboarded the marketplace, and launched paid.
16 weeks
Concept to live
<1.8%
Defect rate at launch
Read engagement
In their own words
Watch the founders we have worked with.
A founder story and three short reels — unedited, in their own voices.
Founder story · YouTube
Founder voices · 01
Founder voices · 02
Founder voices · 03
How we engage
Four principles. No exceptions.
The lines we hold across every engagement — what separates an advisory firm of operators from a consultancy of advisors.
01 / 04
We do not take work we cannot ship.
Discovery before commitment. If we cannot move the needle, we say so — and point you to someone who can.
Working condition
02 / 04
We do not bill hours.
Engagements are scoped to outcomes, not timesheets. The retainer is a partnership, not a meter.
03 / 04
We do not promise
what cannot be delivered.
Underwrite to outcome. The number in the proposal is the number we hit, or we tell you in week one.
04 / 04
We leave teams better off than we found them.
Capability stays in-house. We are not a permanent appendage — we are a transition.
None of these is a marketing line. Each is a working condition we have walked away from engagements over.
About the firmBlog
Reading from the practices.
Reports, articles, and frameworks from our team — published as the work informs them.
Apex Fashion Lab · BlogIn development
In development
What we are publishing on supply chain, growth, and the work that ships.
Reports, articles, and frameworks from our practices — drawn from real engagements, written by the team running them.
All insightsAlso reading
Programmes
Two routes through the same method.
Productised pathways into the firm. Pick the one that matches what you want to own.
Comparison
Same method. Different way in.
Cohort · 12 weeks
Fashionpreneur Cohort
Build your own brand alongside the founders building theirs.
Apply to CohortFormat
12-week structured cohort
End-to-end execution partnership
Duration
12 weeks · fixed
3–4 months · custom
Best for
Founders building their own brand, hands-on.
Founders who want execution run for them.
Time investment
10–15 hours per week
Minimal — approvals and key decisions
What you bring
Vision, commitment, willingness to learn the work.
Vision, brand thesis, decision authority.
What we bring
Curriculum, mentors, network, ₹10L funding access for selected founders.
Sourcing, production, brand build, marketplace and D2C launch.
Outcome
A founder running their own brand.
A live, launch-ready brand on day one.
Apply via
Open application
Discovery conversation
Spec sheet · 2026Both run through the Apex Method.
Advisors
Operators advising operators.
The network behind the engagements — senior operators across design, business, sustainability, marketing, and technology.
Featured 01 / 03
Satyanarayana Sheshagiri
Director · Sheshagiri Industries Pvt. Ltd
Retail Strategy.
Fashion Business StrategyRetail Expansion
Featured 02 / 03
Gopal Sharma
COO · Physics Wallah
Operations & Scale.
OperationsData-led Innovation
Featured 03 / 03
Veeresh
CEO & Founder · FashTech Ventures
Investor Relations.
Fashion Startup FundingDigital Growth
Network roster · 08 more advisors
№04
Ramesh
Auditor / Financial Consultant · Nykaa Fashion
Finance
№05
Ramakrishna Nandam
AVP - Buying & Merchandising · Landmark Group
Buying & Merchandising
№06
Anukul Nitin Narkhede
Academic Head, PW Institute of Innovation · PW Institute of Innovation (PhysicsWallah IOI)
Education & Innovation Management
№07
Dr. Sapna Nibsaiya
Head of School of Management, PW Institute of Innovation · PW Institute of Innovation
Academic Leadership
№08
Prakash Nimbalkar
Marketing Consultant | GTM Advisor | Startup Mentor · Aurone Ventures (Venture Partner); Consultant @ PW Institute of Innovation; Visiting Faculty
Startup Growth & Marketing Strategy
№09
Siddharth Negi
Founder & CEO · Blulink Marketing
Digital Strategy & Tech Innovation
№10
Venkat Subramaniam
Chief Sourcing Officer · The Bear House
Global Sourcing & Supply Chain Strategy
№11
Sandeep Katariya
Founder, Alphametrics · Alphametrics (Ex. Head of Growth, Turms; JP Morgan)
Paid Media Strategy & D2C Scaling
50 / 30 / 20Half the network is industry practitioners. The rest is business, then creative — in that order.
All advisorsAffiliations
Recognised by the bodies that shape the industry.
Trade bodies, government partnerships, and the press. The institutions that vet who is doing real work.
Affiliation 02 / 03
Industry · Apparel association
Clothing Manufacturers Association of India
India's largest apparel industry body. A network of thousands of member organisations across manufacturing, retail, design, and exports.
Affiliation 03 / 03
Government · Sector partnership
Ministry of Textiles, Government of India
Engaged with national initiatives covering MSME development, the Production Linked Incentive scheme, and sector-wide export promotion.
PressForthcoming
Coverage of the firm's work — interviews, features, and recognition — is in production. The first will appear here as it lands.
Where the work begins.
Engagements start with a conversation. Programmes start with an application. Both lead to the same method.
Apex Fashion LabBangalore · 2026
The advisory firm of the fashion industry.