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ApexFashion Lab

Practice

Marketplace Onboarding

Myntra, Nykaa, Amazon, Flipkart, Ajio, Meesho — different platforms, different games. We play each one well.

Talk to our teamSee D2D: Design to Delivery
What we do

The work, in detail.

We onboard brands onto the marketplaces that matter, build the catalogue and compliance backbone, and run the merchandising and account-management rhythm that turns listings into a real channel.

  • 01

    Brand registration and onboarding across Indian marketplaces

  • 02

    Catalogue creation: imaging, copy, attribute mapping, size charts

  • 03

    Listing optimisation for search, conversion, and ranking

  • 04

    Compliance, returns, and reverse-logistics setup

  • 05

    Account management cadence with category teams at each platform

  • 06

    Marketplace-specific promotion and visibility strategy

In the method

Where this practice meets The Apex Method.

Every practice runs through the same four stages. Here is where this one operates most.

01Stage 1

Diagnose

02Stage 2

Design

03Stage 3

Deliver

Active here

04Stage 4

Scale

Active here

Read about The Apex Method
How we engage

The shape of an engagement.

  1. 01

    Select

    We pick the platforms that fit the brand, the category, and the price band.

  2. 02

    Onboard

    Registration, catalogue, compliance — done end to end with no gaps.

  3. 03

    Activate

    First listings go live optimised for visibility and conversion from day one.

  4. 04

    Operate

    Ongoing merchandising, replenishment, and category-team relationships.

Outcomes

What you walk away with.

  • Live brand storefronts on the right marketplaces

  • A catalogue and compliance system that scales without breaking

  • Visibility and conversion benchmarks set and tracked

  • A predictable monthly revenue line from the marketplace channel

Selected engagements

Outcomes from this practice.

All case studies
Case 01womenswear

Womenswear D2C, ₹5Cr ARR

3.2x revenue in 9 months while expanding margin

Read engagement
Case 02menswear

Menswear, first-time brand

Concept to live brand on Myntra and D2C in 16 weeks

Read engagement
Practice lead

Operators advising operators.

Mentor support

  • Ramakrishna Nandam
    AVP - Buying & Merchandising · Landmark Group
  • Prakash Nimbalkar
    Marketing Consultant | GTM Advisor | Startup Mentor · Aurone Ventures (Venture Partner); Consultant @ PW Institute of Innovation; Visiting Faculty
Full mentor network
Related programme

D2D: Design to Delivery

A productised pathway into this practice for founders who want a structured engagement.

See programme
Where to start

Have a marketplaces problem worth solving?

Engagements start with a conversation. We will tell you honestly whether this is something we can help with.

Talk to our teamAll practices