Menswear, first-time brand
Concept to live brand on Myntra and D2C in 16 weeks
A first-time founder with a clear brand thesis and no production background. We took the brand from idea to live across D2C and Myntra in 16 weeks — built supply, ran QA, onboarded the marketplace, and launched paid.
Concept to live
16 weeks
Defect rate at launch
<1.8%
First 90 days
₹42L revenue
What was in the way.
The founder had a strong point of view on the brand and a small budget. No vendor relationships, no QA system, no marketplace experience, no team. The risk: ship product nobody wants, or product nobody can find.
The work, in brief.
We ran the full pipeline — sourcing through our verified manufacturer network, sampling and bulk QA against AQL standards, marketplace onboarding for Myntra, D2C site build, and paid setup through our partner agency. The founder owned brand and product calls; we owned execution.
Practices engaged
What landed, in numbers.
16 weeks from kickoff to first sale. Defect rate stayed under 2% across the first three production cycles. First 90 days delivered ₹42L in revenue across D2C and Myntra. The brand is now in cycle three with a stabilised operating rhythm.
Want similar results?
Every engagement starts with a conversation. Tell us where the business is and we will tell you honestly whether this is work we can help with.
Talk to our team