Practice
Performance Marketing
Meta and Google done by people who actually know fashion. Through our partner agencies and sister companies.
The work, in detail.
Paid acquisition that respects the unit economics of fashion. We run it through our partner agency network — operators we trust, oversight we own, with the brand and supply-chain context already in the room.
- 01
Meta (Instagram + Facebook) and Google performance media
- 02
Creative testing rhythm tied to brand guidelines
- 03
Funnel design from prospecting to retargeting to retention
- 04
CAC, LTV, and contribution-margin reporting that reflects fashion realities
- 05
Marketplace ads (Myntra, Nykaa, Amazon) when relevant
- 06
Influencer and creator-led growth, where it earns its keep
Where this practice meets The Apex Method.
Every practice runs through the same four stages. Here is where this one operates most.
Diagnose
Design
Deliver
Scale
Active here
The shape of an engagement.
- 01
Set up
Tracking, attribution, and reporting cleaned up before a rupee is spent.
- 02
Activate
Our partner agency takes media live with creative built off the brand system.
- 03
Test
A weekly creative and audience testing cadence, reviewed against margin.
- 04
Scale
Spend scales as cohort economics support it — not before.
What you walk away with.
A paid acquisition channel that holds margin at scale
Weekly reporting against CAC, ROAS, and contribution
A creative library tied to the brand book
Clear handoff between brand, supply, and media — no silos
Outcomes from this practice.
Operators advising operators.
Mentor support
- Siddharth NegiFounder & CEO · Blulink Marketing
- Sandeep KatariyaFounder, Alphametrics · Alphametrics (Ex. Head of Growth, Turms; JP Morgan)
D2D: Design to Delivery
A productised pathway into this practice for founders who want a structured engagement.
Have a performance marketing problem worth solving?
Engagements start with a conversation. We will tell you honestly whether this is something we can help with.

