Cohort applications now open

Practice

Performance Marketing

Meta and Google done by people who actually know fashion. Through our partner agencies and sister companies.

What we do

The work, in detail.

Paid acquisition that respects the unit economics of fashion. We run it through our partner agency network — operators we trust, oversight we own, with the brand and supply-chain context already in the room.

  • 01

    Meta (Instagram + Facebook) and Google performance media

  • 02

    Creative testing rhythm tied to brand guidelines

  • 03

    Funnel design from prospecting to retargeting to retention

  • 04

    CAC, LTV, and contribution-margin reporting that reflects fashion realities

  • 05

    Marketplace ads (Myntra, Nykaa, Amazon) when relevant

  • 06

    Influencer and creator-led growth, where it earns its keep

In the method

Where this practice meets The Apex Method.

Every practice runs through the same four stages. Here is where this one operates most.

01Stage 1

Diagnose

02Stage 2

Design

03Stage 3

Deliver

04Stage 4

Scale

Active here

How we engage

The shape of an engagement.

  1. 01

    Set up

    Tracking, attribution, and reporting cleaned up before a rupee is spent.

  2. 02

    Activate

    Our partner agency takes media live with creative built off the brand system.

  3. 03

    Test

    A weekly creative and audience testing cadence, reviewed against margin.

  4. 04

    Scale

    Spend scales as cohort economics support it — not before.

Outcomes

What you walk away with.

  • A paid acquisition channel that holds margin at scale

  • Weekly reporting against CAC, ROAS, and contribution

  • A creative library tied to the brand book

  • Clear handoff between brand, supply, and media — no silos

Practice lead

Operators advising operators.

Mentor support

  • Siddharth Negi
    Founder & CEO · Blulink Marketing
  • Sandeep Katariya
    Founder, Alphametrics · Alphametrics (Ex. Head of Growth, Turms; JP Morgan)
Full mentor network
Related programme

D2D: Design to Delivery

A productised pathway into this practice for founders who want a structured engagement.

Where to start

Have a performance marketing problem worth solving?

Engagements start with a conversation. We will tell you honestly whether this is something we can help with.