Womenswear D2C, ₹5Cr ARR
3.2x revenue in 9 months while expanding margin
A founder-led womenswear brand stuck at ₹5Cr ARR rebuilt its supply chain, onboarded onto Myntra and Nykaa, and turned on disciplined performance marketing. Revenue tripled inside three quarters and contribution margin grew with it.
Revenue
3.2x in 9 months
Contribution margin
+8 percentage points
Channels live
D2C + 2 marketplaces
What was in the way.
The brand had a loyal D2C customer base but had plateaued. Margins were thin because of fragmented sourcing, marketplace presence was nil, and paid spend was scaling cost without scaling contribution.
The work, in brief.
We started with a diagnostic across supply chain, brand, and channel. We consolidated the supply base from eleven vendors to four with negotiated terms. We onboarded the catalogue onto Myntra and Nykaa with optimised listings from day one. Through our partner agency network, we rebuilt the paid funnel against margin, not just revenue.
Practices engaged
What landed, in numbers.
Within nine months, revenue scaled 3.2x with contribution margin up eight points. Marketplace channels accounted for 38% of revenue without cannibalising D2C. Blended CAC dropped 22% as creative and audience discipline took hold.
“They did not sell us a course or a deck. They rebuilt the back end of our business with us, and the front end started working again.”
Founder·Womenswear D2C brand
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