Supply Chain
A fashion business is its supply chain. We build it.
Quality Assurance
Quality is a process, not a promise. We install the process.
Factory & Manufacturing
Whether you build a factory or contract one, the question is the same: can it deliver at the standard you need.
Marketplace Onboarding
Myntra, Nykaa, Amazon, Flipkart, Ajio, Meesho — different platforms, different games. We play each one well.
Brand & Growth
Brand is what gets remembered when the discount is over. We build that.
Performance Marketing
Meta and Google done by people who actually know fashion. Through our partner agencies and sister companies.
Six places we work, drawn from how a fashion business actually runs.
Two productised pathways into the firm. Pick the one that matches what you want to own.
Side by side
Shiprocket vs Delhivery.
Compare Shiprocket (shipping aggregator) and Delhivery (direct logistics) for fashion e-commerce on pricing, COD, reverse logistics, and fashion returns.
On This Page
What you're comparing.
Shiprocket and Delhivery are the two logistics solutions Indian fashion brands encounter first. They serve different roles: Shiprocket is a multi-carrier aggregator (connecting you to 15+ courier partners), while Delhivery is a direct logistics company (their own fleet and network).
Shiprocket aggregates carriers like Delhivery, DTDC, Ecom Express, and BlueDart — giving you the best rates across all. It is the #1 choice for D2C fashion brands doing 10–10,000 orders/month. Over 1 lakh+ sellers use Shiprocket in India.
Delhivery is India's largest independent logistics company — publicly listed with a ₹25,000+ crore valuation. It operates its own warehouses, fleet, and last-mile network covering 18,000+ PIN codes. Delhivery handles logistics for Myntra, Ajio, and thousands of D2C brands.
Shiprocket
Shiprocket: The Aggregator
Key Properties:
- Model: Multi-carrier aggregator (15+ courier partners)
- Best Rate: Automatic selection of cheapest/fastest carrier per PIN code
- Integration: Shopify, WooCommerce, Amazon, Myntra, etc.
- COD: Yes — with COD reconciliation and remittance
- Reverse Logistics: Automated return pickups
Pricing (Fashion Shipments):
- Within city (500g): ₹25–40
- Within zone (500g): ₹35–55
- Metro to metro (500g): ₹40–65
- National (500g): ₹50–80
- COD charge: ₹2–3% of order value
- RTO (Return to Origin): ₹40–80
Key Features:
- Auto-select cheapest carrier per shipment
- Single dashboard for all carriers
- Tracking page with brand customization
- WhatsApp notifications to customers
- Easy returns management portal
- Shopify app (1-click install)
Delhivery
Delhivery: The Direct Carrier
Key Properties:
- Model: Own fleet, warehouses, and last-mile network
- Coverage: 18,000+ PIN codes
- Fulfillment: D2C fulfillment centers (warehouse + pick-pack-ship)
- Technology: AI-powered route optimization
- Scale: Handles 1.5M+ shipments/day
Pricing (Fashion Shipments):
- Within city (500g): ₹30–50
- Within zone (500g): ₹40–60
- Metro to metro (500g): ₹45–70
- National (500g): ₹55–90
- COD charge: ₹2–3% of order value
- Surface shipping: 30–40% cheaper (5–7 day delivery)
Key Features:
- Own network (more control)
- Fulfillment centers (outsource warehousing)
- Part-load and freight for B2B
- Real-time tracking API
- Delhivery Direct (D2C portal)
- Reverse logistics (own network)
The comparison.
| Feature | Shiprocket | Delhivery |
|---|---|---|
| Model | Multi-carrier aggregator | Direct logistics company |
| Carriers | 15+ (Delhivery, DTDC, BlueDart, etc.) | Own fleet and network |
| Best Rate Guarantee | Yes (compares across carriers) | No (single carrier pricing) |
| Pricing (500g national) | ₹50–80 | ₹55–90 |
| COD Support | Yes (all carriers) | Yes |
| COD Remittance | 2–5 business days | 3–7 business days |
| Shopify Integration | Native app (excellent) | Available (API) |
| Fulfillment Service | Shiprocket Fulfillment | Delhivery Fulfillment Centers |
| Reverse Logistics | Via carrier partners | Own network (better control) |
| Best For | D2C brands, small-medium sellers | High-volume brands, marketplace sellers |
| PIN Code Coverage | 24,000+ (across all carriers) | 18,000+ (own network) |
Our verdict.
Use Shiprocket when starting out or doing under 5,000 orders/month. The multi-carrier model gives you the best rate per shipment, easy Shopify integration, and you do not need to negotiate with individual carriers.
Use Delhivery directly when you need fulfillment services (outsource warehousing), are doing high volume (5,000+ orders/month), or need better reverse logistics control. At high volumes, Delhivery offers negotiated rates that can beat Shiprocket's aggregated pricing.
Many brands use both: Shiprocket for day-to-day D2C orders and Delhivery Fulfillment for high-volume operations. Shiprocket itself routes many shipments through Delhivery.
Why this matters for entrepreneurs.
Starting out (0–500 orders/month): Use Shiprocket — sign up free, install the Shopify app, and start shipping. No minimum order commitment. Best for testing and early growth.
Scaling (500–5,000 orders/month): Negotiate rates with Shiprocket based on volume. Consider adding Delhivery Direct for specific routes where they offer better pricing. Use surface shipping for non-urgent orders to save 30–40%.
Fashion-specific tips:
- Size exchanges are the #1 reason for fashion returns. Offer instant exchanges (send new size before receiving return) to retain the sale.
- COD verification: Use Shiprocket's COD verification feature — automated WhatsApp/IVR confirmation before shipping COD orders. This reduces COD returns by 15–20%.
- Packaging: Invest in branded packaging (₹8–15 per polybag with logo). It reduces "not as expected" returns and builds brand recall.
Frequently asked.
Generally yes, for small-medium volumes. Shiprocket aggregates rates from 15+ carriers and auto-selects the cheapest one per shipment — often ₹5–15 cheaper than booking directly with Delhivery. However, at high volumes (5,000+ shipments/month), direct negotiation with Delhivery can yield rates lower than Shiprocket aggregated prices.
Shiprocket handles COD end-to-end: the courier collects cash from the customer, Shiprocket reconciles all COD amounts from various carriers, and remits to your bank account within 2–5 business days (Early COD feature available for faster remittance at 1.5% charge). COD charge is typically ₹2–3% of order value.
Fashion has 25–35% return rates — the highest of any e-commerce category. To manage: 1) Enable reverse logistics on Shiprocket (automatic return pickup scheduling), 2) Offer free returns to build trust (build cost into MRP), 3) Process returns quickly (refund within 48 hours of receiving), 4) Quality-check every return before restocking, 5) Track return reasons to improve product listings.
Shopify vs WooCommerce for Fashion
Compare Shopify (SaaS) and WooCommerce (self-hosted) for Indian fashion brands on pricing, themes, payment gateways, and scalability.
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Ready to build a fashion brand?
Choosing well is the start. The work is operating across supply chain, manufacturing, marketplace, and growth.