Supply Chain
A fashion business is its supply chain. We build it.
Quality Assurance
Quality is a process, not a promise. We install the process.
Factory & Manufacturing
Whether you build a factory or contract one, the question is the same: can it deliver at the standard you need.
Marketplace Onboarding
Myntra, Nykaa, Amazon, Flipkart, Ajio, Meesho — different platforms, different games. We play each one well.
Brand & Growth
Brand is what gets remembered when the discount is over. We build that.
Performance Marketing
Meta and Google done by people who actually know fashion. Through our partner agencies and sister companies.
Six places we work, drawn from how a fashion business actually runs.
Two productised pathways into the firm. Pick the one that matches what you want to own.
Side by side
Shopify vs WooCommerce.
Compare Shopify (SaaS) and WooCommerce (self-hosted) for Indian fashion brands on pricing, themes, payment gateways, and scalability.
On This Page
What you're comparing.
Shopify and WooCommerce are the two dominant platforms for building a fashion e-commerce store. For Indian D2C fashion brands, the choice between them impacts your monthly costs, design flexibility, payment integration, and growth trajectory.
Shopify is a hosted SaaS platform — you pay a monthly fee and get everything managed (hosting, security, updates). Over 4.8 million stores run on Shopify globally, with Indian brands like Bewakoof, The Souled Store, and Heads Up For Tails using it. Shopify India pricing starts at ₹1,994/month.
WooCommerce is a free, open-source WordPress plugin — you self-host, manage, and customize everything. It powers over 25% of all online stores globally. Indian brands use it for its zero platform fee and complete customization control, though it requires technical management.
Shopify
Shopify: The All-in-One Solution
Key Properties:
- Hosting: Fully managed (Shopify handles everything)
- Setup Time: 1–3 days to launch a basic store
- Technical Skill: No coding needed (drag-and-drop)
- Apps: 8,000+ apps in Shopify App Store
- Support: 24/7 customer support
Shopify India Pricing:
- Basic: ₹1,994/month (2 staff accounts)
- Shopify: ₹7,447/month (5 staff accounts)
- Advanced: ₹30,164/month (15 staff accounts)
- Transaction Fee: 2% on non-Shopify Payments (0% if using Shopify Payments)
Fashion-Specific Advantages:
- Premium fashion themes (Dawn, Prestige, Symmetry)
- Built-in inventory management with variants (size, colour)
- Shopify POS for offline pop-ups
- Auto-calculated shipping with Shiprocket/Delhivery integration
- Instagram and Facebook shop sync
Popular Indian Fashion Brands on Shopify:
Bewakoof, The Souled Store, Snitch, Urbanic, DaMENSCH
WooCommerce
WooCommerce: The Flexible DIY
Key Properties:
- Hosting: Self-hosted (you choose hosting provider)
- Setup Time: 3–7 days (needs WordPress setup)
- Technical Skill: Basic WordPress knowledge needed
- Plugins: 59,000+ WordPress plugins available
- Support: Community forums (no dedicated support)
WooCommerce India Pricing:
- Plugin: Free (open source)
- Hosting: ₹500–5,000/month (SiteGround, Cloudways, AWS)
- Domain: ₹500–1,000/year
- Theme: Free–₹5,000 (one-time)
- Essential plugins: ₹5,000–15,000/year
- Total: ₹1,500–8,000/month
Fashion-Specific Advantages:
- Unlimited customization (full code access)
- No transaction fees (only payment gateway fees)
- WooCommerce Product Variations for size/colour
- WordPress SEO (Yoast/RankMath) — superior to Shopify SEO
- No platform lock-in — own your data completely
Popular Indian Fashion Brands on WooCommerce:
FabIndia (partial), regional boutiques, custom tailoring businesses
The comparison.
| Feature | Shopify | WooCommerce |
|---|---|---|
| Monthly Cost | ₹1,994–30,164/month | ₹1,500–8,000/month (hosting+plugins) |
| Transaction Fee | 0–2% (on top of gateway) | 0% (only payment gateway fee) |
| Technical Skill | None needed | Basic WordPress required |
| Design Flexibility | Good (theme-limited) | Unlimited (full code access) |
| SEO | Good | Excellent (WordPress SEO plugins) |
| Payment Gateways (India) | Razorpay, PayU, Cashfree | Razorpay, PayU, Instamojo, CCAvenue |
| COD Support | Via apps (Shiprocket) | Via plugins (free options) |
| Speed/Performance | Fast (managed hosting) | Depends on hosting choice |
| Scalability | Excellent (handles millions) | Good (needs optimization at scale) |
| App/Plugin Ecosystem | 8,000+ apps | 59,000+ plugins |
| Ownership | Platform-dependent | You own everything |
Our verdict.
Choose Shopify if you want to launch fast, have no technical team, and can afford the monthly subscription. For most Indian D2C fashion brands starting out, Shopify is the safest bet — you focus on fashion, Shopify handles tech.
Choose WooCommerce if you have WordPress experience, want complete control, or are optimizing for SEO. WooCommerce is also better for brands with a content-heavy strategy (blog + commerce).
Revenue rule of thumb: If you are making less than ₹5 lakh/month in revenue, Shopify Basic is worth the simplicity. Above ₹5 lakh, WooCommerce becomes more cost-effective (no transaction fees add up fast).
Why this matters for entrepreneurs.
Launch timeline: Shopify: 1–3 days to a functional store. WooCommerce: 5–10 days with a developer. For fashion entrepreneurs eager to start selling, Shopify wins on speed.
Hidden costs: Shopify apps add up — inventory management (₹1K/mo), reviews (₹500/mo), upselling (₹500/mo), abandoned cart (₹1K/mo). WooCommerce plugins are mostly free or one-time purchase, but hosting costs increase with traffic.
Payment gateway tip: Use Razorpay on either platform — it handles UPI, cards, wallets, and COD verification. Fee: 2% per transaction. For COD, integrate Shiprocket which handles both logistics and COD reconciliation.
My recommendation for fashion startups: Start with Shopify Basic (₹1,994/mo). Once you cross ₹10 lakh/month revenue and need more customization, evaluate a switch to WooCommerce with a dedicated developer.
Frequently asked.
Yes, Shopify is the most popular platform for Indian D2C fashion brands. It supports Indian payment gateways (Razorpay, PayU), INR currency, GST tax calculations, and integrates with Indian shipping providers (Shiprocket, Delhivery). Brands like Bewakoof, Snitch, and The Souled Store run on Shopify. The main drawback is the monthly cost starting at ₹1,994.
Yes, in most cases. WooCommerce total cost is typically ₹1,500–5,000/month (hosting + plugins) vs Shopify at ₹1,994–₹7,447/month PLUS transaction fees. At ₹10 lakh/month revenue, Shopify transaction fees (2%) alone cost ₹20,000/month — WooCommerce charges zero. However, WooCommerce may need developer time (₹5,000–15,000/month) for maintenance.
WooCommerce has a clear SEO advantage due to WordPress ecosystem — Yoast SEO and RankMath plugins offer superior control over meta tags, schema, sitemaps, and content optimization. Shopify SEO is good but more limited — URL structure is rigid, and blog functionality is basic. For fashion brands relying on organic traffic, WooCommerce is the better choice.
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Business ModelsOnline vs Offline Fashion Business
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Ready to build a fashion brand?
Choosing well is the start. The work is operating across supply chain, manufacturing, marketplace, and growth.