Supply Chain
A fashion business is its supply chain. We build it.
Quality Assurance
Quality is a process, not a promise. We install the process.
Factory & Manufacturing
Whether you build a factory or contract one, the question is the same: can it deliver at the standard you need.
Marketplace Onboarding
Myntra, Nykaa, Amazon, Flipkart, Ajio, Meesho — different platforms, different games. We play each one well.
Brand & Growth
Brand is what gets remembered when the discount is over. We build that.
Performance Marketing
Meta and Google done by people who actually know fashion. Through our partner agencies and sister companies.
Six places we work, drawn from how a fashion business actually runs.
Two productised pathways into the firm. Pick the one that matches what you want to own.
Side by side
Myntra vs Ajio.
Compare Myntra and Ajio for fashion sellers on commission, onboarding, target audience, return rates, and which marketplace suits your brand best.
On This Page
What you're comparing.
Myntra and Ajio are India's two largest dedicated fashion marketplaces — together commanding over 60% of online fashion market share. For fashion brands and sellers, choosing between them (or listing on both) is a critical distribution decision.
Myntra (owned by Flipkart/Walmart) is India's #1 fashion e-commerce platform with 50+ million monthly active users. It hosts 6,000+ brands and is known for its strong private labels (Roadster, HRX, Mast & Harbour) and mega-sales (End of Reason Sale).
Ajio (owned by Reliance Retail) is the fastest-growing fashion marketplace in India, positioning as a more curated, premium platform. Ajio differentiates with its handpicked brand selection, indie brand focus, and strong ethnic wear curation. It has 30+ million monthly active users and is backed by Reliance's massive distribution network.
Myntra
Myntra: The Fashion Giant
Key Properties:
- Owner: Flipkart (Walmart)
- MAU: 50M+ monthly active users
- Brands: 6,000+ brands
- Positioning: Mass to premium fashion
- Strength: Largest customer base, mega-sales, strong app experience
Seller Information:
- Commission: 20–35% (varies by category)
- Onboarding: Myntra Partner Portal, manual approval
- Minimum Requirements: GST registration, quality standards, MOQ ability
- Payment Cycle: 7–15 days after delivery
- Return Rate: 25–35% (fashion average)
Key Sales Events:
- End of Reason Sale (EORS) — Myntra's mega event
- Big Fashion Festival
- Myntra Right To Fashion Sale
Best For:
- Mass-market fashion (₹500–₹3,000 price point)
- Men's and women's western wear
- Sports and athleisure
- Private label competitors
Ajio
Ajio: The Curated Challenger
Key Properties:
- Owner: Reliance Retail
- MAU: 30M+ monthly active users
- Brands: 3,500+ brands (curated selection)
- Positioning: Premium, indie, and ethnic focus
- Strength: Brand curation, indie brand support, Reliance logistics
Seller Information:
- Commission: 25–40% (varies by category)
- Onboarding: Ajio Business Portal, stricter curation
- Minimum Requirements: Brand registration, quality certification preferred
- Payment Cycle: 10–21 days after delivery
- Return Rate: 20–30% (slightly lower than Myntra)
Key Sales Events:
- Ajio Big Bold Sale
- Ajio All Stars Sale
- Republic Day / Independence Day sales
Best For:
- Premium and indie fashion brands
- Ethnic and fusion wear
- Curated/niche brands wanting less competition
- Brands with ASP above ₹1,500
The comparison.
| Feature | Myntra | Ajio |
|---|---|---|
| Monthly Active Users | 50M+ | 30M+ |
| Commission Rate | 20–35% | 25–40% |
| Brand Count | 6,000+ | 3,500+ (curated) |
| Positioning | Mass to premium | Premium and indie |
| Return Rate | 25–35% | 20–30% |
| Payment Cycle | 7–15 days | 10–21 days |
| Onboarding Ease | Moderate | Stricter (curated) |
| Private Label Competition | High (Roadster, HRX) | Lower |
| Ethnic Wear Curation | Good | Excellent |
| Indie Brand Support | Moderate | Strong (Ajio Indie) |
| Logistics | Flipkart/Ekart | Reliance/Ajio logistics |
Our verdict.
List on Myntra for maximum volume. Myntra's larger user base means more eyeballs. It works best for mass-market fashion at ₹500–₹3,000 price points. Be prepared for high returns and competition from Myntra's own private labels.
List on Ajio for premium positioning. Ajio's curation means less competition per brand. It works best for indie, premium, and ethnic brands at ₹1,500+ ASP. Ajio customers tend to be more brand-conscious.
Best strategy: List on both. Use Myntra for volume and brand awareness, Ajio for premium/ethnic range. Many successful Indian brands maintain different product mixes on each platform.
Why this matters for entrepreneurs.
Onboarding on Myntra: Apply via the Myntra Partner Portal. You need: GST registration, brand trademark (preferred), product catalogs with professional photography, and ability to handle 100+ orders/month. Approval takes 2–4 weeks.
Onboarding on Ajio: Apply via Ajio Business Portal. Ajio is more selective — they evaluate brand aesthetics, pricing, and product quality. Having an existing D2C presence helps. Approval takes 3–6 weeks.
Commission negotiation: Initial commission rates are standard, but brands doing ₹50L+/month can negotiate 3–5% lower rates. Also negotiate for better visibility during sale events.
Returns management: Factor 25–35% returns into your pricing and inventory planning. Returns are the #1 margin killer on marketplaces. Tips: invest in accurate size guides, use model-shot photography, and include detailed fabric descriptions.
Frequently asked.
It depends on your brand positioning. Myntra is better for mass-market brands (₹500–₹3,000 products) — it has 50M+ users and higher traffic. Ajio is better for premium/indie brands (₹1,500+ products) — it offers better curation and less private label competition. Most successful sellers list on both with different product strategies per platform.
Myntra charges 20–35% commission depending on category (T-shirts: ~25%, ethnic wear: ~30%, footwear: ~20%). Ajio charges 25–40% with higher rates for some premium categories. Both also charge logistics fees and marketplace service charges. Effective total cost to sell on marketplaces is typically 30–45% of MRP.
To reduce returns: 1) Use model-shot photography with accurate colour representation, 2) Provide detailed size charts with body measurements, 3) Include fabric composition and care instructions, 4) Use customer reviews for social proof, 5) Avoid over-describing products that may not match expectations. Brands that invest in better product pages see 30–50% lower return rates.
Amazon Fashion vs Flipkart Fashion
Compare Amazon Fashion and Flipkart Fashion for Indian sellers on FBA vs Flipkart Assured, commissions, audience demographics, and brand registry.
Business ModelsD2C vs Marketplace Model
Which business model is right for your fashion brand? Compare D2C and marketplace approaches by investment, margins, control, and growth potential.
E-Commerce & ToolsMeesho vs Glowroad
Compare Meesho and Glowroad social reselling platforms for fashion suppliers on zero-commission, reseller reach, and Tier 2-3 city penetration.
Ready to build a fashion brand?
Choosing well is the start. The work is operating across supply chain, manufacturing, marketplace, and growth.