Line Sheet
A sales document presenting your collection to wholesale buyers, featuring product images, descriptions, wholesale prices, and ordering information.
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What is Line Sheet?
A line sheet is a wholesale sales tool — a document (print or digital) that presents your fashion collection to potential retail buyers. It contains all the information a buyer needs to evaluate and order your products. Think of it as a catalogue specifically designed for B2B sales.
Essential elements of a line sheet:
- Brand information: Logo, contact details, sales rep information
- Product images: Clean, white-background photos of each style
- Style numbers: Unique identifiers for each product
- Descriptions: Brief product descriptions including fabric, key features
- Wholesale prices: Per-unit pricing for buyers
- Suggested retail price (SRP): Recommended retail pricing
- Available sizes: Size range for each style
- Available colours: Colour options with names/codes
- MOQ: Minimum order requirements per style or per colour
- Delivery dates: Expected shipping timelines
- Order terms: Payment terms, shipping methods, return policy
Line sheet vs lookbook:
- Line sheet: Functional, order-focused, includes prices and specs — for buyers
- Lookbook: Aspirational, lifestyle-focused, no prices — for brand building
Why This Matters for Fashion Entrepreneurs
A professional line sheet is your ticket to wholesale accounts. Without one, buyers will not take your brand seriously — it signals you are ready for B2B business.
Creating an effective line sheet:
- Keep it clean: White background product images, organised grid layout
- Make ordering easy: Style numbers, sizes, colours, and prices should be instantly scannable
- Update seasonally: Create a new line sheet for each collection/season
- Digital-first: PDF format that can be emailed, plus a printed version for trade shows
Common mistakes:
- Using lifestyle/editorial photos (buyers need clean product shots)
- Missing wholesale prices (the most important information for a buyer)
- No style numbers (makes ordering confusing)
- Too much copy (buyers scan, they don't read essays)
- Not including terms (MOQ, delivery, payment)
Sourcing Guide
Creating a line sheet:
- DIY tools: Canva (free templates), Adobe InDesign, Google Slides
- Specialised tools: Brandboom, NuOrder (wholesale platform with built-in line sheets)
- Freelance designers: ₹2,000–10,000 for professional line sheet design
- Photography: Clean white-background shots — ₹200–500 per product using smartphone setup or ₹5,000–15,000 for professional studio session
Templates and resources:
- Canva has free line sheet templates (search "wholesale line sheet")
- Google Sheets/Excel works for basic line sheets
- For digital distribution, PDF format is standard
Pricing & Costs
Line sheet creation costs:
- DIY (Canva/Slides): ₹0
- Freelance designer: ₹2,000–10,000 per line sheet
- Professional design agency: ₹10,000–30,000
- Product photography (per product): ₹200–500 (DIY) or ₹500–2,000 (professional)
- Printing (for trade shows): ₹50–200 per copy
ROI: A single wholesale account from a professional line sheet can generate ₹50,000–5,00,000 in orders per season. The ₹5,000–10,000 investment pays for itself with one buyer.
Frequently Asked Questions
Create a line sheet when you are ready to sell wholesale — typically after your DTC business is established and you can reliably produce 100+ units per style. You need one before approaching boutiques, attending trade shows, or contacting retail buyers. If you are purely DTC with no wholesale plans, a line sheet is not necessary — focus on your lookbook instead.
Include both wholesale price and Suggested Retail Price (SRP). The SRP helps buyers understand the markup opportunity and where the product fits in their store's pricing. Format: "Wholesale: ₹500 / SRP: ₹1,200." Some brands add a MAP (Minimum Advertised Price) to prevent deep discounting that undermines brand positioning.
Methods: (1) Email directly to boutique owners and buyers (personalised message + PDF attachment), (2) Hand out at trade shows, (3) Upload to wholesale platforms (Brandboom, Faire), (4) Share a link on your website's wholesale page (password-protected), (5) Leave at showrooms and sales agency offices. Always follow up — a line sheet alone rarely closes a sale.
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