Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    Apex Fashion Lab Cohort 2.0 - Now Accepting Applications!
    Transform Your Fashion Vision Into Reality
    WE UNDERSTAND

    Do These

    Challenges
    Sound

    Familiar?

    You're not alone. These are the exact thoughts thousands of aspiring fashion entrepreneurs have every day. The good news? Every challenge has a solution, and we're here to guide you through each one.

    Real Challenges
    Real Solutions

    "I want to start a fashion brand, but I have no clue where to begin."

    "I don't have a fashion degree, investors, or a factory… am I too late?"

    "I've tried watching YouTube videos and reels, but it's all scattered and confusing."

    "I don't want to waste 4 years and ₹20L on a traditional design school."

    "I just want someone to show me how to build a real brand — step by step."

    "I know I can build something iconic, if someone could just help me get it off the ground."

    "
    "
    THIS IS FOR

    Who is This Program
    Designed For?

    Whether you're a student, designer, working professional, or dreamer — If you're ready to take action, this is built for you.

    Fashion Founders and Creators

    Vision-Led Individuals

    Strong aesthetic eye and ambition to build. You see fashion differently and want to create something meaningful in the market.

    Fashion Founders and Creators

    Ready for Structure

    First-time founders, designers, and working professionals who want real structure and proven frameworks to build their brand.

    Fashion Founders and Creators

    Action-Oriented Creators

    Ready to shift from "I love fashion" to "I own a fashion business". You want a brand in the market, not just a degree.

    What Makes Apex Fashion Lab

    a True Launchpad

    Each pillar addresses a critical pain point every aspiring fashion founder faces

    We Own the Factory

    We're not just educators — we operate one of India's most trusted garment manufacturing houses with 30+ years of legacy. You'll work on real fabric, with real machinery, building real products — not just prototypes.

    We've Mentored Brands That Sell

    Our mentors have helped build and grow profitable D2C fashion labels — from concept to crores. Every session, framework, and assignment is grounded in firsthand experience, not academic fluff.

    We Cover the Entire Cycle

    Unlike design schools that stop at styling, we walk you through the full brand-building loop: Fiber → Fabric → Product → Branding → Selling → Shipping → Revenue.

    We Back You With Capital

    After completing the 12-week program, top-performing founders get a chance to pitch upto ₹10 lakh grant — our way of helping you turn momentum into scale.

    Sourcing & Manufacturing? We Manage It for You

    No more chasing tailors, fabric vendors, or MOQ nightmares. Our sourcing and production team handles everything — from vendor negotiation to quality control — so you can focus on brand and growth.

    Your Brand Website? Done for You

    Launch with a professional online store. Our design team will build and deliver your e-commerce website, tailored to your product, brand, and buyer journey. You'll walk out of Apex with a ready-to-sell storefront.

    WHAT YOU GET

    Real Business Building

    Not Theory. Not Templates. Real Brand Building With Real Results.

    We don't teach fashion. We build fashion brands. You'll work inside our actual manufacturing facility, develop real products, and launch with a complete business infrastructure. This is hands-on entrepreneurship with professional-grade support and proven systems.

    1
    Phase 1

    Brand That Can Sell

    Build a Brand That Can Sell, Not Just Look Good

    You'll craft a brand designed to convert, not just vibe. From market positioning and price architecture to packaging cues and drop formats, every element is built with commercial intent. This isn't about aesthetics. It's about creating a brand that's ready to hit the market and scale. We focus on building a comprehensive commercial foundation that includes strategic pricing models, customer acquisition strategies, competitive analysis, and market entry tactics. Your brand will have clear positioning against competitors, defined target demographics with purchasing behaviors, and a scalable business model that works from day one.

    What We Build

    Market positioning strategy that differentiates you from competitors and creates clear value propositions
    Price architecture and profit margin calculations that ensure sustainable growth and market competitiveness
    Packaging design and product presentation that drives conversions and builds brand recognition
    Drop formats and product release strategies that create demand and maintain customer engagement
    Commercial brand identity that balances aesthetic appeal with sales-driving functionality

    How We Do It

    Market Positioning Framework
    Pricing Strategy Models
    Conversion Design Systems
    Competitive Analysis Tools

    Outcome

    A commercially viable brand with proven market positioning, strategic pricing, and conversion-focused design elements ready for immediate market entry.

    Brand That Can Sell Phase - Build a Brand That Can Sell, Not Just Look Good
    1
    Phase 1

    Brand That Can Sell

    Build a Brand That Can Sell, Not Just Look Good

    2
    Phase 2

    Factory-Backed Development

    Factory-Backed Product Development

    No mockups, you'll develop real samples inside our working garment unit. You'll handle sourcing, pattern approvals, fit corrections, and costings like a founder does, with full access to our merchandisers, tailors, and vendor network. This hands-on approach ensures you understand every aspect of production from concept to finished product. You'll work directly with fabric suppliers, learn quality control processes, manage production timelines, and understand the complete supply chain that powers successful fashion brands. This real-world experience is invaluable for building a sustainable, scalable fashion business.

    What We Create

    Fabric sourcing and material selection with direct vendor relationships and quality assessment techniques
    Pattern development and fit correction processes that ensure professional-grade product quality
    Production costing and margin calculations that maintain profitability while staying competitive
    Quality control standards and production timeline management for consistent product delivery
    Supply chain optimization and vendor relationship management for long-term business sustainability

    How We Do It

    Production Planning Systems
    Quality Control Frameworks
    Vendor Management Tools
    Costing Calculation Models

    Outcome

    Complete product development mastery with real samples, established vendor relationships, and hands-on production experience that most fashion entrepreneurs never get.

    Factory-Backed Development Phase - Factory-Backed Product Development
    2
    Phase 2

    Factory-Backed Development

    Factory-Backed Product Development

    3
    Phase 3

    Launch-Ready E-Commerce

    Launch-Ready E-Commerce Setup

    You get a professionally built e-commerce website from our team — tailored to your product, loaded with your content, integrated with payment systems, and optimized to start taking real orders from Day 1. This isn't just a basic website; it's a complete digital storefront with advanced features including inventory management, customer analytics, automated email marketing, SEO optimization, and mobile responsiveness. Your site will be equipped with conversion-optimized product pages, streamlined checkout processes, and integrated social media marketing tools to drive traffic and sales from launch.

    What We Deliver

    Professional e-commerce website design with conversion-optimized layouts and user experience flows
    Payment gateway integration with multiple payment options and secure transaction processing capabilities
    Inventory management systems and automated order processing workflows for efficient business operations
    SEO optimization and digital marketing integration to drive organic traffic and customer acquisition
    Analytics and performance tracking tools to monitor sales, customer behavior, and business growth metrics

    How We Do It

    E-commerce Platform Development
    Payment System Integration
    SEO & Marketing Tools
    Analytics & Tracking Systems

    Outcome

    A fully functional, professionally designed e-commerce platform that's optimized for conversions and ready to generate revenue immediately upon launch.

    Launch-Ready E-Commerce Phase - Launch-Ready E-Commerce Setup
    3
    Phase 3

    Launch-Ready E-Commerce

    Launch-Ready E-Commerce Setup

    Ready to Build Real Value?

    This isn't about learning fashion. This is about building a fashion business with real infrastructure, real products, and real market presence.

    SUCCESS STORIES

    From Vision to Successful Brands

    Real stories from fashion entrepreneurs who built thriving brands with our proven framework

    ₹1.86L/month
    The founders were working at Amazon, driven by a passion to launch a women-centric fashion label. For over a year, they struggled to convert their ideas into a viable business. When they joined Apex, we provided them with hands-on support, from refining their product assortment, planning their go-to-market strategy, to helping with execution and scale. Today, they're clocking ₹1.86 lakhs in monthly revenue and growing steadily.
    "We had the corporate background and the vision, what we lacked was the fashion business roadmap. Apex helped us turn our scattered ideas into a streamlined brand. From the first consultation, they brought clarity, structure, and execution muscle. Their team became an extension of ours, and that made all the difference. We now run a business we only dreamt about for over a year. Thank you for making the Era of Nari real."
    S

    Sudarshan & Shilpa

    Founders, Era of Nari

    Era of Nari Fashion Collection
    Era of Nari
    ₹1.86L/month Revenue
    Aiunt, a NIFT graduate, came with a sharp eye for design but little exposure to the business side of fashion. We helped with end-to-end support, from brand identity, website setup, and creative direction for her photoshoot, to launching her label with confidence.
    "I knew how to create garments, but not how to sell them. Apex bridged that gap with compassion and expertise. They helped me go from sketches on paper to a full-fledged brand online. The website, the photoshoots, the consultations, every detail was handled with precision. They didn't just guide me, they empowered me to believe I could run a business, not just design for one."
    S

    Sezmin

    Aiunt Sezmin

    Anish, founder of Aero Armour, was running a Print-on-Demand venture but hit a growth plateau. We worked closely with him to improve product depth, expand SKUs, and shift towards more profitable collections. His brand now enjoys higher AOV and stronger margins.
    "I was stuck doing POD with very limited offerings. Apex showed me how to build a real brand. Their advice on expanding my catalog, sourcing better, and improving the brand experience gave my business a new direction. My profits aren't just better, they're now sustainable. It was the pivot I needed."
    A

    Anish

    Aero Armour

    As the sourcing head of Arvind AD Label, the client was looking for a dependable manufacturing partner who could deliver quality without delays. Our in-house unit, Sheshagiri Industries, provided consistent output and high reliability, making us their preferred manufacturing partner.
    "Sourcing is the backbone of a fashion label, and working with unreliable manufacturers can kill timelines. Apex's factory at Sheshagiri Industries gave us not just timely deliveries but the confidence to scale. Their commitment to quality is evident in every piece they produce."
    S

    Sourcing Head

    Arvind AD Label

    Allen Solly, a key player under Aditya Birla Fashion & Retail, has relied on us for their production needs. With consistent quality checks, timeline adherence, and manufacturing integrity, Apex has become a trusted outsourcing partner for their collections.
    "In the fashion industry, consistency is everything. Apex's manufacturing wing has delivered high-quality outputs on time, every time. That reliability over the years is what made them a constant in our production strategy. Their team is not just skilled, they're dependable."
    A

    Allen Solly Team

    ABFRL – Allen Solly

    This emerging D2C brand struggled with fragmented operations and coordination issues between design, production, and delivery. We stepped in with our D2D (Design-to-Delivery) model, streamlining everything under one roof and enabling them to scale smoothly.
    "Before Apex, everything felt like a hustle, juggling between vendors, managing timelines, resolving issues. But after coming here, it felt like the pieces just clicked. Their D2D model gave me a streamlined workflow, which led to more customers, higher revenue, and less chaos. It's like someone finally understood what a fashion founder actually needs."
    F

    Founder

    Stitch Ink World

    30+
    Brands Launched
    12 Weeks
    Brand Launch Time
    ₹50L+
    Revenue Generated

    Join India's Premier

    Fashion Entrepreneur Community

    Connect with passionate fashion entrepreneurs, industry mentors, and successful founders building the future of Indian fashion

    Fashion Workshop Community

    Building the Next Generation of Fashion Brands

    From concept to launch in 12 weeks. Connected across India and beyond.

    100+
    Fashion Entrepreneurs
    12
    Week Program
    3D
    Approach System

    Connected to Fashion Industry Leaders

    Our mentors and alumni work with top fashion brands and have built successful businesses

    Aditya Birla
    Myntra
    Reliance
    Zara
    Louis Vuitton
    Snitch

    65% of our community are career switchers building their dream fashion brands.

    Career Switchers65%
    First-time Entrepreneurs25%
    Experienced Founders10%
    ★

    Lifetime Network

    Join a community of passionate entrepreneurs building fashion brands

    BUSINESS EXPERTISE

    INDUSTRY

    MENTORS

    Our mentors come from leading fashion houses and bring decades of industry expertise to guide your brand journey. From strategy to execution, they've been where you want to go.

    Industry Experts
    Personal Mentorship
    Satyanarayana Sheshagiri

    Satyanarayana Sheshagiri

    Director

    Retail Strategy

    Fashion Business StrategyRetail ExpansionManufacturing
    Sheshagiri Industries Pvt. Ltd
    Veeresh

    Veeresh

    CEO & Founder

    Investor Relations

    Fashion Startup FundingDigital GrowthBusiness Development
    FashTech Ventures
    Ramesh

    Ramesh

    Auditor/ Financial Consultant

    Finance

    FinanceFundingSocial Commerce
    Nykaa Fashion
    Ramakrishna

    Ramakrishna

    General Director & Entrepreneur

    Operations

    Brand BuildingSustainable Fashion BusinessInternational Expansion
    Landmark Group
    Anukul Nitin Narkhede

    Anukul Nitin Narkhede

    Senior Manager, PW Institute of Innovation

    Education & Innovation Management

    Curriculum DevelopmentOperational StrategyStudent‑Centric Innovation
    PW Institute of Innovation (PhysicsWallah IOI)
    Dr. Sapna B. Nibsaiya

    Dr. Sapna B. Nibsaiya

    Head of Academic Strategy & Professor

    Academic Leadership

    Academic StrategyBrand Equity ResearchHigher Education
    School of Management – Institute of Innovation
    Prakash Nimbalkar

    Prakash Nimbalkar

    Marketing Consultant | GTM Advisor | Startup Mentor

    Startup Growth & Marketing Strategy

    Go‑to‑Market StrategyBrand DevelopmentStartup Mentoring
    Aurone Ventures (Venture Partner); Consultant @ PW Institute of Innovation; Visiting Faculty
    Siddharth Negi

    Siddharth Negi

    Founder & CEO

    Digital Strategy & Tech Innovation

    Digital MarketingWeb DevelopmentPython Programming
    Blulink Marketing
    Venkat Subramaniam

    Venkat Subramaniam

    Chief Sourcing Officer

    Global Sourcing & Supply Chain Strategy

    SourcingSupply Chain ManagementVendor Development
    The Bear House
    Sandeep Kataria

    Sandeep Kataria

    Performance Marketing Expert

    Paid Media Strategy & D2C Scaling

    Meta AdsGoogle AdsMedia Planning
    Independent Consultant
    Deepanshu

    Deepanshu

    Mass Marketing Strategist

    Mass Market Branding & Campaigns

    Mass Market CampaignsBrand StrategyInfluencer Marketing
    Independent Consultant
    Girish Avi

    Girish Avi

    Head of B2B Projects

    Export Strategy & B2B Market Expansion

    B2B SalesExport StrategySourcing
    Global Sourcing Tech
    Satyanarayana Sheshagiri

    Satyanarayana Sheshagiri

    Director

    Retail Strategy

    Fashion Business StrategyRetail ExpansionManufacturing
    Sheshagiri Industries Pvt. Ltd
    Veeresh

    Veeresh

    CEO & Founder

    Investor Relations

    Fashion Startup FundingDigital GrowthBusiness Development
    FashTech Ventures
    Ramesh

    Ramesh

    Auditor/ Financial Consultant

    Finance

    FinanceFundingSocial Commerce
    Nykaa Fashion
    Ramakrishna

    Ramakrishna

    General Director & Entrepreneur

    Operations

    Brand BuildingSustainable Fashion BusinessInternational Expansion
    Landmark Group
    Anukul Nitin Narkhede

    Anukul Nitin Narkhede

    Senior Manager, PW Institute of Innovation

    Education & Innovation Management

    Curriculum DevelopmentOperational StrategyStudent‑Centric Innovation
    PW Institute of Innovation (PhysicsWallah IOI)
    Dr. Sapna B. Nibsaiya

    Dr. Sapna B. Nibsaiya

    Head of Academic Strategy & Professor

    Academic Leadership

    Academic StrategyBrand Equity ResearchHigher Education
    School of Management – Institute of Innovation
    Prakash Nimbalkar

    Prakash Nimbalkar

    Marketing Consultant | GTM Advisor | Startup Mentor

    Startup Growth & Marketing Strategy

    Go‑to‑Market StrategyBrand DevelopmentStartup Mentoring
    Aurone Ventures (Venture Partner); Consultant @ PW Institute of Innovation; Visiting Faculty
    Siddharth Negi

    Siddharth Negi

    Founder & CEO

    Digital Strategy & Tech Innovation

    Digital MarketingWeb DevelopmentPython Programming
    Blulink Marketing
    Venkat Subramaniam

    Venkat Subramaniam

    Chief Sourcing Officer

    Global Sourcing & Supply Chain Strategy

    SourcingSupply Chain ManagementVendor Development
    The Bear House
    Sandeep Kataria

    Sandeep Kataria

    Performance Marketing Expert

    Paid Media Strategy & D2C Scaling

    Meta AdsGoogle AdsMedia Planning
    Independent Consultant
    Deepanshu

    Deepanshu

    Mass Marketing Strategist

    Mass Market Branding & Campaigns

    Mass Market CampaignsBrand StrategyInfluencer Marketing
    Independent Consultant
    Girish Avi

    Girish Avi

    Head of B2B Projects

    Export Strategy & B2B Market Expansion

    B2B SalesExport StrategySourcing
    Global Sourcing Tech
    Satyanarayana Sheshagiri

    Satyanarayana Sheshagiri

    Director

    Retail Strategy

    Fashion Business StrategyRetail ExpansionManufacturing
    Sheshagiri Industries Pvt. Ltd
    Veeresh

    Veeresh

    CEO & Founder

    Investor Relations

    Fashion Startup FundingDigital GrowthBusiness Development
    FashTech Ventures
    Ramesh

    Ramesh

    Auditor/ Financial Consultant

    Finance

    FinanceFundingSocial Commerce
    Nykaa Fashion
    Ramakrishna

    Ramakrishna

    General Director & Entrepreneur

    Operations

    Brand BuildingSustainable Fashion BusinessInternational Expansion
    Landmark Group
    Anukul Nitin Narkhede

    Anukul Nitin Narkhede

    Senior Manager, PW Institute of Innovation

    Education & Innovation Management

    Curriculum DevelopmentOperational StrategyStudent‑Centric Innovation
    PW Institute of Innovation (PhysicsWallah IOI)
    Dr. Sapna B. Nibsaiya

    Dr. Sapna B. Nibsaiya

    Head of Academic Strategy & Professor

    Academic Leadership

    Academic StrategyBrand Equity ResearchHigher Education
    School of Management – Institute of Innovation
    Prakash Nimbalkar

    Prakash Nimbalkar

    Marketing Consultant | GTM Advisor | Startup Mentor

    Startup Growth & Marketing Strategy

    Go‑to‑Market StrategyBrand DevelopmentStartup Mentoring
    Aurone Ventures (Venture Partner); Consultant @ PW Institute of Innovation; Visiting Faculty
    Siddharth Negi

    Siddharth Negi

    Founder & CEO

    Digital Strategy & Tech Innovation

    Digital MarketingWeb DevelopmentPython Programming
    Blulink Marketing
    Venkat Subramaniam

    Venkat Subramaniam

    Chief Sourcing Officer

    Global Sourcing & Supply Chain Strategy

    SourcingSupply Chain ManagementVendor Development
    The Bear House
    Sandeep Kataria

    Sandeep Kataria

    Performance Marketing Expert

    Paid Media Strategy & D2C Scaling

    Meta AdsGoogle AdsMedia Planning
    Independent Consultant
    Deepanshu

    Deepanshu

    Mass Marketing Strategist

    Mass Market Branding & Campaigns

    Mass Market CampaignsBrand StrategyInfluencer Marketing
    Independent Consultant
    Girish Avi

    Girish Avi

    Head of B2B Projects

    Export Strategy & B2B Market Expansion

    B2B SalesExport StrategySourcing
    Global Sourcing Tech

    Frequently Asked
    Questions

    Everything you need to know about Apex Fashion Lab Cohort 2.0

    Apex Fashion Lab is a fashion entrepreneurship incubator designed to help aspiring founders launch and scale profitable fashion brands through hands-on, real-world training.

    We offer a 12-week Fashion Entrepreneurship Program and short-term modules focused on design, sourcing, manufacturing, branding, marketing, and business scaling.

    It's for aspiring fashion entrepreneurs, creators, and founders who want to launch a fashion brand or scale an existing one — even without a design background.

    No. Our curriculum is designed for both beginners and those already in the fashion ecosystem. We start from fundamentals and take you to launch-readiness.

    You’ll learn fashion business strategy, brand building, textile & sourcing, manufacturing, costing, pricing, D2C marketing, sales channels, funding, and more.

    Absolutely! The program is designed to be flexible. Many of our successful graduates built their brands while maintaining their day jobs. Our program structure allows you to learn and implement at your own pace, with evening sessions and weekend workshops available.

    We support all types of fashion brands - from sustainable clothing lines to luxury accessories, streetwear to ethnic wear. Our framework is adaptable to any fashion niche, and our mentors have experience across various segments of the fashion industry.

    If you have a passion for fashion and the drive to build something meaningful, you're ready. Cohort 2.0 is perfect for aspiring designers, fashion entrepreneurs, career changers, and anyone who dreams of creating their own fashion brand but doesn't know where to start.

    Still have questions? We're here to help.

    From aspiration to achievement.

    Cohort 2.0 starts soon.

    You've built something remarkable. Now it's time to scale it into a fashion empire that transforms the industry.

    Fashion achievement journey

    Scale Your Fashion Empire

    Cohort 2.0 - Limited to 40 Entrepreneurs